Beyond the Stereotype: Bringing Authentic Voices to Life at the ‘Unite the Kingdom’ Rally
Who were the people behind the ‘Unite the Kingdom’ rally, and what truly motivated them? Resilience and Reconstruction…
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Qualitative Research
Making Sense of Sensory Research: Our Chat with Dal Mahil
Translating irrational human behaviour into black-and-white data for scientifically minded teams is no easy task. Discover how Big…
Lessons on Human Connection and Creative Pathways from Susan Newhouse
In the rush for AI-generated outputs and cheaper efficiency, are we losing the actual people behind the screens.…
Case Study: Exploring the Link Between Gaming and Mental Wellbeing
Discover how we collaborated with the Mental Health Foundation to explore the relationship between gaming and mental wellbeing…
Canada’s True North Stars: QRCA Best of Canada Symposium 2026 Montreal
Field Notes recaps the QRCA 2026 Best of Canada Symposium in Montreal. Read our top takeaways on Canadian…
Listening to the Voices that Matter: Transforming Healthcare Research with Mobile Ethnography
We are constantly reminded of the importance of patient centred care. To truly improve healthcare, we need to…
Beyond WhatsApp and Email: The Benefits of a Purpose-Built Research Platform
Discover why upgrading from free tools like WhatsApp and email to a purpose-built platform like Field Notes boosts…
5 Ways to Deeply Annoy Your Research Participants (And What to Do Instead)
Want richer qualitative data? Stop annoying your participants! Discover 5 common mistakes researchers make during fieldwork and how…
Deep in the Heart of Qual: QRCA 2026 San Antonio, TX.
Field Notes recaps the QRCA 2026 Annual Conference in San Antonio. Read our top takeaways on human connection,…
Following the Experiences That Matter to You: Three Journeys You Can Explore Today
From path-to-purchase to employee onboarding, learn how Field Notes’ AI Journey tool visualises the emotional realities of shoppers,…
