Canada’s True North Stars: QRCA Best of Canada Symposium 2026 Montreal
Field Notes recaps the QRCA 2026 Best of Canada Symposium in Montreal. Read our top takeaways on Canadian…
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Qualitative Research
Listening to the Voices that Matter: Transforming Healthcare Research with Mobile Ethnography
We are constantly reminded of the importance of patient centred care. To truly improve healthcare, we need to…
Beyond WhatsApp and Email: The Benefits of a Purpose-Built Research Platform
Discover why upgrading from free tools like WhatsApp and email to a purpose-built platform like Field Notes boosts…
5 Ways to Deeply Annoy Your Research Participants (And What to Do Instead)
Want richer qualitative data? Stop annoying your participants! Discover 5 common mistakes researchers make during fieldwork and how…
Deep in the Heart of Qual: QRCA 2026 San Antonio, TX.
Field Notes recaps the QRCA 2026 Annual Conference in San Antonio. Read our top takeaways on human connection,…
Following the Experiences That Matter to You: Three Journeys You Can Explore Today
From path-to-purchase to employee onboarding, learn how Field Notes’ AI Journey tool visualises the emotional realities of shoppers,…
Case Study: Understanding the Impact of Financial Hardship for The Joseph Rowntree Foundation
See how the Joseph Rowntree Foundation used our secure mobile diary app to safely capture the lived experiences…
Beyond Surveys: Tips for Using Mobile Diaries to Capture Authentic Voices
Mobile qualitative research helps uncover In-the-Moment insights by engaging with participants during their experiences, resulting in authentic responses…
