More Than “Diaries”: Three Compelling Benefits to Pitch for Self-Ethnography
Winning research proposals don’t just pitch video collection—they pitch business outcomes. Here are the three most persuasive benefits…
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Qualitative Research
Introducing “Smart Review”: Automated Task Reviews and AI-Powered Probing Suggestions
Streamline your qualitative fieldwork with Smart Review on Field Notes! This feature automatically checks entries against task briefs,…
A Lab for Alternative Futures: Decoding Chinese Consumers with 8th Day’s Shirui Chen
China is far more than just a massive line item on a global commercial spreadsheet. With a rapidly…
Recapping Field Notes’ Q4 Ready Webinar Series: Craft, Clarity, and Strategic Impact in the Era of AI
Recap the key takeaways from Field Notes’ 2026 Q4 Ready webinar series featuring Paul Griffiths (Client Advocates), Marco…
Introducing “Ask AI”: Interactive, Fully Traceable Analysis for Your Qualitative Research
Explore the new “Ask AI” feature in Field Notes! Powered by Anthropic, this interactive, chat-based analysis tool lets…
A Day in the Life of an End Client: Navigating Speed, AI, and Partnerships
What do end clients really need from research agencies? In this Q4 Ready webinar recap, Etsy Senior Staff…
Doing Good Work in the Era of AI: Craft, Clarity, and Insights That Travel
What does “Good Work” look like in qualitative research today? In this Q4 Ready webinar recap, Marco Rovagnati…
Case Study: How See Research Blended Self-Ethnography and AI to Win Silver at ESOMAR
Discover how See Research won Silver at the ESOMAR YES Awards in Valencia by blending Field Notes digital…
Is Self-Ethnography Right for Your Next Proposal?
How do you know when mobile self-ethnography is the right fit for your client’s brief? Explore the diagnostic…
Unlocking Authentic Human Stories: 7 Tips To Get The Most Out Of Mobile Qualitative Research
By executing your mobile qualitative projects with rigorous preparation, clear objectives, and a participant-first mindset, you can move…
