Navigating the Human-AI Frontier at QRCA Qual Tech Days
Discover key insights from QRCA Qual Tech Days on the future of qualitative research. Learn how to blend…
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Qualitative Research
Brand Building in the Age of Optimisation
In a metric-driven world, are brands optimising the human connection away? Read our latest blog on Hadley Coull’s…
Unlocking the Digital World: How to Use Mobile Screen Recording for Deeper Insights
Want to truly understand your participants’ digital behaviours? Discover how mobile screen recording and voiceover tools can unlock…
Key Questions to Ask When Choosing Your Next Self-Ethnography Platform
Discover the 5 crucial questions to ask when choosing your next self-ethnography platform. Learn how to evaluate tools…
Unleashing the Power of a Good Question by Lisa Elder
At Field Notes, we are undeniably Qual-first, which is why we were so inspired by Lisa Elder’s recent…
Making Sense of Sensory Research: Our Chat with Dal Mahil
Translating irrational human behaviour into black-and-white data for scientifically minded teams is no easy task. Discover how Big…
Lessons on Human Connection and Creative Pathways from Susan Newhouse
In the rush for AI-generated outputs and cheaper efficiency, are we losing the actual people behind the screens.…
Canada’s True North Stars: QRCA Best of Canada Symposium 2026 Montreal
Field Notes recaps the QRCA 2026 Best of Canada Symposium in Montreal. Read our top takeaways on Canadian…
Listening to the Voices that Matter: Transforming Healthcare Research with Mobile Ethnography
We are constantly reminded of the importance of patient centred care. To truly improve healthcare, we need to…
5 Ways to Deeply Annoy Your Research Participants (And What to Do Instead)
Want richer qualitative data? Stop annoying your participants! Discover 5 common mistakes researchers make during fieldwork and how…
