More Than “Diaries”: Three Compelling Benefits to Pitch for Self-Ethnography
Winning research proposals don’t just pitch video collection—they pitch business outcomes. Here are the three most persuasive benefits…
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Mobile Qualitative
A Lab for Alternative Futures: Decoding Chinese Consumers with 8th Day’s Shirui Chen
China is far more than just a massive line item on a global commercial spreadsheet. With a rapidly…
Key Questions to Ask When Choosing Your Next Self-Ethnography Platform
Discover the 5 crucial questions to ask when choosing your next self-ethnography platform. Learn how to evaluate tools…
Case Study: Exploring the Link Between Gaming and Mental Wellbeing
Discover how we collaborated with the Mental Health Foundation to explore the relationship between gaming and mental wellbeing…
Listening to the Voices that Matter: Transforming Healthcare Research with Mobile Ethnography
We are constantly reminded of the importance of patient centred care. To truly improve healthcare, we need to…
No Need To Ship Cameras: Why The “App Approach” Wins For Video Diaries
Stop shipping physical cameras. Discover why using a mobile ethnography app for video diaries delivers more intimate, authentic,…
Beyond the “Great Firewall”: How to Run Seamless Mobile Ethnography in China
Running mobile ethnography in China can be complex. Learn how our tailored app, regional servers, and direct APK…
Mastering the Mobile Shop-Along: 4 Tips for Capturing In-Store Journeys
Master the mobile shop-along with our top 4 tips. Learn how to manage shopper expectations and capture authentic…
Beyond Surveys: Tips for Using Mobile Diaries to Capture Authentic Voices
Mobile qualitative research helps uncover In-the-Moment insights by engaging with participants during their experiences, resulting in authentic responses…
