Beyond the Stereotype: Bringing Authentic Voices to Life at the ‘Unite the Kingdom’ Rally
Who were the people behind the ‘Unite the Kingdom’ rally, and what truly motivated them? Resilience and Reconstruction…
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Mobile Ethnography
Making Sense of Sensory Research: Our Chat with Dal Mahil
Translating irrational human behaviour into black-and-white data for scientifically minded teams is no easy task. Discover how Big…
Beyond the “Great Firewall”: How to Run Seamless Mobile Ethnography in China
Running mobile ethnography in China can be complex. Learn how our tailored app, regional servers, and direct APK…
Mastering the Mobile Shop-Along: 4 Tips for Capturing In-Store Journeys
Master the mobile shop-along with our top 4 tips. Learn how to manage shopper expectations and capture authentic…
Case Study: How Peek and Polydent Turned Sensitive Patient Stories into a Global Support Network
Discover how Peek leveraged Field Notes and “remote direction” to capture sensitive, broadcast-quality patient stories for Polydent’s global…
Case Study: Understanding the Impact of Financial Hardship for The Joseph Rowntree Foundation
See how the Joseph Rowntree Foundation used our secure mobile diary app to safely capture the lived experiences…
The Magic of Video Diaries: Capturing What People Do, Not Just What They Say
Human memory is fallible. Learn why combining in-the-moment video capture with reflective thinking reveals authentic behaviors and deeper…
An Empathy-Based Approach to Understanding Employee Experiences
Learn how Field Notes uses the G.R.E.A.T framework to capture authentic employee experiences, moving beyond static surveys to…
Beyond Surveys: Tips for Using Mobile Diaries to Capture Authentic Voices
Mobile qualitative research helps uncover In-the-Moment insights by engaging with participants during their experiences, resulting in authentic responses…
