Navigating Local Nuances in Multi-Market Research: Key Learnings from BBC Studios’ Lara Rice
How do you capture authentic cultural nuances in international research without losing global consistency? BBC Studios’ Lara Rice…
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Research Best Practice
Doing Good Work in the Era of AI: Craft, Clarity, and Insights That Travel
What does “Good Work” look like in qualitative research today? In this Q4 Ready webinar recap, Marco Rovagnati…
Case Study: How See Research Blended Self-Ethnography and AI to Win Silver at ESOMAR
Discover how See Research won Silver at the ESOMAR YES Awards in Valencia by blending Field Notes digital…
Unlocking Authentic Human Stories: 7 Tips To Get The Most Out Of Mobile Qualitative Research
By executing your mobile qualitative projects with rigorous preparation, clear objectives, and a participant-first mindset, you can move…
Making Sense of Sensory Research: Our Chat with Dal Mahil
Translating irrational human behaviour into black-and-white data for scientifically minded teams is no easy task. Discover how Big…
Three Human-Centred Activities to Transform Your Employee Experience Strategy
Are you solely relying on static annual surveys to measure employee engagement? Discover three human-centred, engaging activities you…
Beyond WhatsApp and Email: The Benefits of a Purpose-Built Research Platform
Discover why upgrading from free tools like WhatsApp and email to a purpose-built platform like Field Notes boosts…
5 Ways to Deeply Annoy Your Research Participants (And What to Do Instead)
Want richer qualitative data? Stop annoying your participants! Discover 5 common mistakes researchers make during fieldwork and how…
No Need To Ship Cameras: Why The “App Approach” Wins For Video Diaries
Stop shipping physical cameras. Discover why using a mobile ethnography app for video diaries delivers more intimate, authentic,…
Beyond the “Great Firewall”: How to Run Seamless Mobile Ethnography in China
Running mobile ethnography in China can be complex. Learn how our tailored app, regional servers, and direct APK…
