Making Sense of Sensory Research: Our Chat with Dal Mahil
Translating irrational human behaviour into black-and-white data for scientifically minded teams is no easy task. Discover how Big…
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Research Best Practice
Three Human-Centred Activities to Transform Your Employee Experience Strategy
Are you solely relying on static annual surveys to measure employee engagement? Discover three human-centred, engaging activities you…
Beyond WhatsApp and Email: The Benefits of a Purpose-Built Research Platform
Discover why upgrading from free tools like WhatsApp and email to a purpose-built platform like Field Notes boosts…
5 Ways to Deeply Annoy Your Research Participants (And What to Do Instead)
Want richer qualitative data? Stop annoying your participants! Discover 5 common mistakes researchers make during fieldwork and how…
No Need To Ship Cameras: Why The “App Approach” Wins For Video Diaries
Stop shipping physical cameras. Discover why using a mobile ethnography app for video diaries delivers more intimate, authentic,…
Beyond the “Great Firewall”: How to Run Seamless Mobile Ethnography in China
Running mobile ethnography in China can be complex. Learn how our tailored app, regional servers, and direct APK…
Feature Spotlight: Bring Your Insights to Life with New Clipping & Playlists
Turn raw qualitative video into compelling stories faster. Discover our new AI-powered clipping and playlist tools, featuring Speechmatics…
Mastering the Mobile Shop-Along: 4 Tips for Capturing In-Store Journeys
Master the mobile shop-along with our top 4 tips. Learn how to manage shopper expectations and capture authentic…
Why Your Online Qualitative Studies Struggles in Emerging Markets (And How to Fix It)
Struggling with slow fieldwork in emerging markets? Learn how to deal with connectivity issues and run seamless international…
Following the Experiences That Matter to You: Three Journeys You Can Explore Today
From path-to-purchase to employee onboarding, learn how Field Notes’ AI Journey tool visualises the emotional realities of shoppers,…
