Beyond the “Great Firewall”: How to Run Seamless Mobile Ethnography in China
Running mobile ethnography in China can be complex. Learn how our tailored app, regional servers, and direct APK…
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Mobile Ethnography
Mastering the Mobile Shop-Along: 4 Tips for Capturing In-Store Journeys
Master the mobile shop-along with our top 4 tips. Learn how to manage shopper expectations and capture authentic…
Case Study: How Peek and Polydent Turned Sensitive Patient Stories into a Global Support Network
Discover how Peek leveraged Field Notes and “remote direction” to capture sensitive, broadcast-quality patient stories for Polydent’s global…
The Magic of Video Diaries: Capturing What People Do, Not Just What They Say
Human memory is fallible. Learn why combining in-the-moment video capture with reflective thinking reveals authentic behaviors and deeper…
An Empathy-Based Approach to Understanding Employee Experiences
Learn how Field Notes uses the G.R.E.A.T framework to capture authentic employee experiences, moving beyond static surveys to…
Beyond Surveys: Tips for Using Mobile Diaries to Capture Authentic Voices
Mobile qualitative research helps uncover In-the-Moment insights by engaging with participants during their experiences, resulting in authentic responses…
