Deep in the Heart of Qual: QRCA 2026 San Antonio, TX.
Field Notes recaps the QRCA 2026 Annual Conference in San Antonio. Read our top takeaways on human connection,…
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Qualitative Research
No Need To Ship Cameras: Why The “App Approach” Wins For Video Diaries
Stop shipping physical cameras. Discover why using a mobile ethnography app for video diaries delivers more intimate, authentic,…
Beyond the “Great Firewall”: How to Run Seamless Mobile Ethnography in China
Running mobile ethnography in China can be complex. Learn how our tailored app, regional servers, and direct APK…
Mastering the Mobile Shop-Along: 4 Tips for Capturing In-Store Journeys
Master the mobile shop-along with our top 4 tips. Learn how to manage shopper expectations and capture authentic…
Why Your Online Qualitative Studies Struggles in Emerging Markets (And How to Fix It)
Struggling with slow fieldwork in emerging markets? Learn how to deal with connectivity issues and run seamless international…
Following the Experiences That Matter to You: Three Journeys You Can Explore Today
From path-to-purchase to employee onboarding, learn how Field Notes’ AI Journey tool visualises the emotional realities of shoppers,…
Webinar Recap: How to Tell Compelling Stories
Oatly’s Salma Gaj Topham shares top tips for research storytelling. Learn how to ditch the fluff, embrace the…
The Magic of Video Diaries: Capturing What People Do, Not Just What They Say
Human memory is fallible. Learn why combining in-the-moment video capture with reflective thinking reveals authentic behaviors and deeper…
Webinar Recap: What Clients Really Want
Xero’s Isabel Parashos shares what end clients really want from research agencies. Learn why the “grand reveal” is…
Beyond Surveys: Tips for Using Mobile Diaries to Capture Authentic Voices
Mobile qualitative research helps uncover In-the-Moment insights by engaging with participants during their experiences, resulting in authentic responses…
