Following the Experiences That Matter to You: Three Journeys You Can Explore Today
From path-to-purchase to employee onboarding, learn how Field Notes’ AI Journey tool visualises the emotional realities of shoppers,…
Giulia Romanò
18 December 2025
Notes from the field
Insights, best practices, product updates, and event highlights from the world of mobile ethnography and qualitative research.
Case Study: Understanding the Impact of Financial Hardship for The Joseph Rowntree Foundation
See how the Joseph Rowntree Foundation used our secure mobile diary app to safely capture the lived experiences…
Giulia Romanò8 December 2025
Our AI Manifesto: Why We Choose Empathy Over Complete Automation
Explore the Field Notes AI Manifesto. Learn why we prioritize human-centricity, evidence-based tools, and empathy over complete research…
Giulia Romanò17 November 2025
Qual-First, Quant-Lite: Why We Added Surveys to Video Research
Discover why we added integrated mini-surveys to our mobile ethnography app. Mix qualitative depth with “Quant-Lite” robustness to…
Giulia Romanò10 November 2025Webinar Recap: How to Tell Compelling Stories
Oatly’s Salma Gaj Topham shares top tips for research storytelling. Learn how to ditch the fluff, embrace the…
Dave Kaye3 November 2025
Feature Spotlight: Bring Participant Stories to Life with AI-Powered Journeys
Save hours on analysis. Discover how our AI Journey tool uses sentiment scoring to map emotional highs and…
Giulia Romanò27 October 2025
The Magic of Video Diaries: Capturing What People Do, Not Just What They Say
Human memory is fallible. Learn why combining in-the-moment video capture with reflective thinking reveals authentic behaviors and deeper…
Giulia Romanò13 October 2025Webinar Recap: The Truth About High-Performing Teams
Phil Burgess reveals the truth about high-performing research teams. Learn why slowing down, embracing healthy conflict, and human…
Dave Kaye10 October 2025
Case Study: Decoding Populism – Understanding The Rise of Populism in Britain from the “Inside Out”
Discover how Faster Horses used mobile ethnography to understand Britain’s voters from the inside out, capturing raw, empathy-led…
Giulia Romanò1 October 2025
Webinar Recap: Stop Performing, Start Partnering: How to Build Stronger Client Relationships
Hazel Wilkinson shares her golden rules for building stronger client relationships. Learn how to stop performing, start partnering,…
Giulia Romanò26 September 2025An Empathy-Based Approach to Understanding Employee Experiences
Learn how Field Notes uses the G.R.E.A.T framework to capture authentic employee experiences, moving beyond static surveys to…
Andrea de la Concha15 September 2025
Webinar Recap: What Clients Really Want
Xero’s Isabel Parashos shares what end clients really want from research agencies. Learn why the “grand reveal” is…
Giulia Romanò8 September 2025Beyond Surveys: Tips for Using Mobile Diaries to Capture Authentic Voices
Mobile qualitative research helps uncover In-the-Moment insights by engaging with participants during their experiences, resulting in authentic responses…
Giulia Romanò1 September 2025
