Notes from the field

Insights, best practices, product updates, and event highlights from the world of mobile ethnography and qualitative research.

- Employee Experience
An Empathy-Based Approach to Understanding Employee Experiences
Learn how Field Notes uses the G.R.E.A.T framework to capture authentic employee experiences, moving beyond static surveys to…

Andrea de la Concha
15 September 2025
- Employee Experience
- Mobile Ethnography
- Events
- Qualitative Research
Webinar Recap: What Clients Really Want
Xero’s Isabel Parashos shares what end clients really want from research agencies. Learn why the “grand reveal” is…

Giulia Romanò
8 September 2025
- Events
- Research Best Practice
- Stakeholder engagement
- Qualitative Research
Beyond Surveys: Tips for Using Mobile Diaries to Capture Authentic Voices
Mobile qualitative research helps uncover In-the-Moment insights by engaging with participants during their experiences, resulting in authentic responses…

Giulia Romanò
1 September 2025
- Mobile Ethnography
- Mobile Qualitative
- Online Qualitative
- Qualitative Research
- Remote Qualitative Research