At Field Notes, our core mission has always been to bring human stories to life while giving researchers and insights teams the tools to work faster, smarter, and with complete confidence.

Today, we are excited to roll out our latest feature: “Ask AI” – a powerful new chat-based analysis interface designed to help you explore your project content, generate insights, and surface authentic participant quotes in seconds.

Whether you are managing multi-market video ethnographies, shop-along studies, or employee experience diaries, “Ask AI” turns your repository of rich qualitative data into an interactive, conversational partner.

Interactive, Chat-Based Content Exploration

Qualitative research generates vast amounts of unstructured video, audio, and text entries. Finding specific answers across dozens of participant submissions traditionally meant hours of manual reviewing.

With “Ask AI”, you can now chat with your data and ask targeted questions such as:

  • “What were the main pain points participants expressed during their morning routines?”
  • “Summarise how this specific segment feels about current health and wellness trends.”
  • “Find me quotes from participants talking about product pricing or value for money.”
  • “What do Gen Z participants look for in an employer these days?”

The tool instantly analyses your project content, surfacing key themes, patterns, and relevant participant quotes without you needing to construct complex search queries.

Complete Transparency: Direct Links to Evidence

A major challenge with generic AI analysis tools is the “black box” problem – getting a summary without knowing where the information came from or whether it is accurate.

We built “Ask AI” with strict evidence grounding at its heart, in line with our AI Manifesto. Every single answer, quote, and insight generated by the tool comes with complete transparency, providing direct clickable links back to the original entries and quotes within your Field Notes project.

This means you can instantly verify any insight, review the original participant submission, and pull verified quotes straight into your client debriefs.

Powered by Anthropic: Enterprise Data Security & Transparency

We know that participant trust, transparency, and data privacy are paramount when handling qualitative research.

  • Powered by Anthropic: “Ask AI” leverages Anthropic as an AI subprocessor, utilising state-of-the-art language models for exceptional contextual understanding, nuance, and synthesis.
  • Zero Model Training: Project data processed via Anthropic’s API is never used to train public or foundational AI models.

Watch “Ask AI” in Action

Want to see how “Ask AI” can transform your workflow and speed up your analysis?

Watch the short video below to see the tool in action:

Try “Ask AI” on Your Next Project

“Ask AI” is now live and available across all active Field Notes accounts.

If you have an upcoming study or would like a quick demo for your team, get in touch or reach out directly to arrange a 15-minute chat.