Beyond WhatsApp and Email: The Benefits of a Purpose-Built Research Platform
Discover why upgrading from free tools like WhatsApp and email to a purpose-built platform like Field Notes boosts…
Giulia Romanò
30 March 2026
Notes from the field
Insights, best practices, product updates, and event highlights from the world of mobile ethnography and qualitative research.
Surviving the AI Era in Early Careers: Key Lessons from Manchester
Discover top insights from the Early Careers Conference in Manchester. Learn how AI is reshaping recruitment and why…
Dave Kaye23 March 2026
Case Study: Connecting Aspiring Law Professionals Through Community & Engagement
Discover how global law firm HSF Kramer uses Field Notes to build a branded, interactive mobile community for…
Giulia Romanò16 March 20265 Ways to Deeply Annoy Your Research Participants (And What to Do Instead)
Want richer qualitative data? Stop annoying your participants! Discover 5 common mistakes researchers make during fieldwork and how…
Giulia Romanò9 March 2026
Feature Spotlight: 3 Functionalities to Speed Up Your Project Setup
Speed up your qualitative research setup with Field Notes. Learn how to easily copy tasks, use free AI…
Giulia Romanò2 March 2026
Case Study: Beyond the Polished CV – Understanding the Real Graduate Mindset
We used mobile video diaries to uncover the real graduate mindset. Pierce the interview persona and learn what…
Giulia Romanò23 February 2026
Deep in the Heart of Qual: QRCA 2026 San Antonio, TX.
Field Notes recaps the QRCA 2026 Annual Conference in San Antonio. Read our top takeaways on human connection,…
Andrea de la Concha16 February 2026No Need To Ship Cameras: Why The “App Approach” Wins For Video Diaries
Stop shipping physical cameras. Discover why using a mobile ethnography app for video diaries delivers more intimate, authentic,…
Giulia Romanò9 February 2026
Beyond the “Great Firewall”: How to Run Seamless Mobile Ethnography in China
Running mobile ethnography in China can be complex. Learn how our tailored app, regional servers, and direct APK…
Giulia Romanò2 February 2026Feature Spotlight: Bring Your Insights to Life with New Clipping & Playlists
Turn raw qualitative video into compelling stories faster. Discover our new AI-powered clipping and playlist tools, featuring Speechmatics…
Giulia Romanò26 January 2026Mastering the Mobile Shop-Along: 4 Tips for Capturing In-Store Journeys
Master the mobile shop-along with our top 4 tips. Learn how to manage shopper expectations and capture authentic…
Andrea de la Concha19 January 2026
Case Study: How Peek and Polydent Turned Sensitive Patient Stories into a Global Support Network
Discover how Peek leveraged Field Notes and “remote direction” to capture sensitive, broadcast-quality patient stories for Polydent’s global…
Giulia Romanò12 January 2026
Why Your Online Qualitative Studies Struggles in Emerging Markets (And How to Fix It)
Struggling with slow fieldwork in emerging markets? Learn how to deal with connectivity issues and run seamless international…
Giulia Romanò5 January 2026
Following the Experiences That Matter to You: Three Journeys You Can Explore Today
From path-to-purchase to employee onboarding, learn how Field Notes’ AI Journey tool visualises the emotional realities of shoppers,…
Giulia Romanò18 December 2025Case Study: Understanding the Impact of Financial Hardship for The Joseph Rowntree Foundation
See how the Joseph Rowntree Foundation used our secure mobile diary app to safely capture the lived experiences…
Giulia Romanò8 December 2025
