Case Study: Beyond the Polished CV – Understanding the Real Graduate Mindset
We used mobile video diaries to uncover the real graduate mindset. Pierce the interview persona and learn what…
Giulia Romanò
23 February 2026
Notes from the field
Insights, best practices, product updates, and event highlights from the world of mobile ethnography and qualitative research.
Deep in the Heart of Qual: QRCA 2026 San Antonio, TX.
Field Notes recaps the QRCA 2026 Annual Conference in San Antonio. Read our top takeaways on human connection,…
Andrea de la Concha16 February 2026
No Need To Ship Cameras: Why The “App Approach” Wins For Video Diaries
Stop shipping physical cameras. Discover why using a mobile ethnography app for video diaries delivers more intimate, authentic,…
Giulia Romanò9 February 2026
Beyond the “Great Firewall”: How to Run Seamless Mobile Ethnography in China
Running mobile ethnography in China can be complex. Learn how our tailored app, regional servers, and direct APK…
Giulia Romanò2 February 2026Feature Spotlight: Bring Your Insights to Life with New Clipping & Playlists
Turn raw qualitative video into compelling stories faster. Discover our new AI-powered clipping and playlist tools, featuring Speechmatics…
Giulia Romanò26 January 2026Mastering the Mobile Shop-Along: 4 Tips for Capturing In-Store Journeys
Master the mobile shop-along with our top 4 tips. Learn how to manage shopper expectations and capture authentic…
Andrea de la Concha19 January 2026
Case Study: How Peek and Polydent Turned Sensitive Patient Stories into a Global Support Network
Discover how Peek leveraged Field Notes and “remote direction” to capture sensitive, broadcast-quality patient stories for Polydent’s global…
Giulia Romanò12 January 2026
Why Your Online Qualitative Studies Struggles in Emerging Markets (And How to Fix It)
Struggling with slow fieldwork in emerging markets? Learn how to deal with connectivity issues and run seamless international…
Giulia Romanò5 January 2026
Following the Experiences That Matter to You: Three Journeys You Can Explore Today
From path-to-purchase to employee onboarding, learn how Field Notes’ AI Journey tool visualises the emotional realities of shoppers,…
Giulia Romanò18 December 2025Our AI Manifesto: Why We Choose Empathy Over Complete Automation
Explore the Field Notes AI Manifesto. Learn why we prioritize human-centricity, evidence-based tools, and empathy over complete research…
Giulia Romanò17 November 2025
Qual-First, Quant-Lite: Why We Added Surveys to Video Research
Discover why we added integrated mini-surveys to our mobile ethnography app. Mix qualitative depth with “Quant-Lite” robustness to…
Giulia Romanò10 November 2025Webinar Recap: How to Tell Compelling Stories
Oatly’s Salma Gaj Topham shares top tips for research storytelling. Learn how to ditch the fluff, embrace the…
Dave Kaye3 November 2025
Feature Spotlight: Bring Participant Stories to Life with AI-Powered Journeys
Save hours on analysis. Discover how our AI Journey tool uses sentiment scoring to map emotional highs and…
Giulia Romanò27 October 2025
The Magic of Video Diaries: Capturing What People Do, Not Just What They Say
Human memory is fallible. Learn why combining in-the-moment video capture with reflective thinking reveals authentic behaviors and deeper…
Giulia Romanò13 October 2025Webinar Recap: The Truth About High-Performing Teams
Phil Burgess reveals the truth about high-performing research teams. Learn why slowing down, embracing healthy conflict, and human…
Dave Kaye10 October 2025
