At Field Notes, we love qualitative research and to see the world through your participants’ eyes – witnessing their choices, routines, and contradictions in high-definition videos. However, we also know that sometimes, a little bit of hard data can be the perfect addition to a rich qualitative output.
That is why we introduced Integrated Mini-Surveys to our platform. We aren’t trying to replace massive quantitative trackers. Instead, we offer a “Quant-Lite” approach designed to make the qualitative outputs more robust, engaging, and easier to analyse.
Here is why adding a touch of quant to your video diary research can be a game changer.
Robustness: Anchoring the “Why” with the “What”
Video is powerful because it explains the why. But sometimes, you need to quickly establish the what to give that story context. By using Survey Tasks, you can ask participants to rank priorities, select preferences, or rate an experience before they hit record on their video.
Boosting Engagement
Let’s be honest: asking participants to record 20 videos in a row can be a big ask. It can lead to fatigue. Our app is designed to boost participant engagement and minimise dropouts. Mixing “Quick & Easy” survey tasks into the flow of a study acts as a mental break.
By varying the task types – switching from a 3-minute video, to an image-based task to a 10-second multiple-choice question all the way to an audio task, you keep the experience dynamic and the energy levels high.
The “Qual-First” Promise
We are not trying to be a survey platform. We are a mobile ethnography platform that understands the value of agility. Our survey tasks are designed to add a “small quant component” to your qualitative work, allowing you to capture key stats in minutes without losing the depth that makes qualitative research so special.
Ready to get the best of both worlds?Book a Demo Today to see how our integrated mini-surveys work in action.
