At Field Notes, we believe in an empathy-based approach to understanding employee experiences. By applying our G. R. E. A. T. framework, which stands for Guidance, Relationship, Ease, Activities, and Trust, we help you replace repetitive text boxes with engaging multimedia activities. This combats survey fatigue and gives your team a secure environment to take off the corporate mask and share their unvarnished truth.
Here are three highly effective activities you can run on the Field Notes platform to elevate your employee experience research, generate impactful content and nurture your talent.
1. The Longitudinal Diary Task
Understanding the employee journey requires more than a single snapshot. A longitudinal diary activity asks participants, such as new graduates, to document their first year in a role by regularly uploading videos, images, text entries or audio files.
Instead of relying on a generic exit survey when it is already too late, you can track new hires in real time. With our AI-powered journey mapping tool, you might see high excitement on day one, followed by a steady decline in sentiment during week two as they struggle with IT setup or a lack of guidance. Capturing these ongoing video reflections allows HR teams to pinpoint the precise moments of doubt where intervention is needed to fix culture issues before your talent leaves.
2. The Ambassador Advocacy Task
Our platform can serve a dual purpose: gathering insight and driving advocacy. For campus ambassador programmes, you can use Field Notes to communicate directly with your student network and seamlessly collect or generate social media content.
Through specific missions, you can also mobilise your ambassadors to promote company-related opportunities to their peers. For example, Herbert Smith Freehills Kramer uses this exact approach to ask students to promote firm opportunities and events across their own networks (read the full case study here).
3. The Internal Creative Feedback Task
When developing a new Employee Value Proposition or rolling out new internal communications, getting genuine feedback is crucial. You can use immersive activities to test internal-facing assets and creative routes directly with your employees.
Using a Narration 180 task, for example, participants can view a new internal branding idea or communication on their screens while the app simultaneously records their facial reactions and voice overs. This allows you to witness exactly how your team responds to new messaging, ensuring your internal communications resonate deeply before a company wide rollout.
Summary
By introducing activities built on the foundation of the G. R. E. A. T. framework, you give your employees a safe, guided space to share their stories. This moves the conversation from simple measurement to genuine empathy.
Are you ready to bring your employee voices to life? With our intuitive platform and AI-powered journey mapping, capturing the moments that matter has never been easier. Book a Demo today to see how we can transform your employee experience strategy.
