Field Notes and Quallie.Ai Announce Integration for Video Research Analysis
Video diary platform Field Notes and AI-powered analysis tool Quallie.Ai have teamed up to integrate their respective technologies.
Quallie.Ai’s mission is to put human insights at the heart of decision-making; it offers tools specifically designed for qualitative analysis, allowing researchers to explore data through interactive chats, structured grids, and video reels.
Field Notes has been at the forefront of mobile qual since its inception, and it’s used by researchers to run video diaries and capture uncompressed content in over 40 markets globally.
Through this powerful integration, researchers can seamlessly transfer ethnographic video content from Field Notes directly into Quallie.Ai – unlocking deeper insights by bringing together digital and face-to-face research in one unified, multi-method platform.
Dave Kaye, co-founder of Field Notes, stated “We love partnering with a team that shares our approach to AI: making the analysis of rich qualitative data significantly faster, without ever overcomplicating the process for the user”.
Marco Rovagnati, co-founder of Quallie.Ai, added that “This collaboration is bringing together two platforms designed for researchers by researchers who truly understand the value of good quality video ethnography.”
